Perspectives on marketing management in ireland
Auteur :
Lambkin, Mary / Meenaghan, Tony
Éditeur :
Oak Tree Press
ISBN :
9781872853581
Date de publication :
15 sept. 1994
Dimensions :
3,6 x 16,2 x 24,2 cm
Poids :
1120 g
Langue :
Anglais
Pays d'origine :
Irlande
Presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. In this book, the subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets.