Greener marketing: a global perspective on greening marketing practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9781874719144
Date de publication :
1 août 1992
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.