Make poverty business: increase profits and reduce risks by engaging with the poor
Auteur :
Wilson, Craig / Wilson, Peter
Éditeur :
Taylor & Francis Ltd
ISBN :
9781874719960
Date de publication :
1 nov. 2006
Dimensions :
23,4 x 15,6 cm
Poids :
1340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Aims to redesign, redefine and reinvigorate working with the world's poor by focusing on numerous low-risk, low-cost recommendations on how business can interact with and positively influence the lives of the poor. This book takes a strategic stance on the ways in which a multinational company can strategically engage with the problem of poverty.