What do you mean i can't write?: a practical guide to business writing for agency account managers
Auteur :
Mac / MacMaster, Norm
Éditeur :
Taylor & Francis Inc
ISBN :
9781887229296
Date de publication :
9 janv. 2007
Dimensions :
22,9 x 15,2 x 56,5 cm
Poids :
113 g
Langue :
Anglais
Pays d'origine :
USA
For years, this legendary instruction book was passed along by agency professionals, communicating the basics of ""what every account executive needs to know"". Its classic principles provide valuable training for those new to the job - and a refreshing review for the rest of us.