Readings in account planning
Éditeur :
Taylor & Francis Inc
ISBN :
9781887229364
Date de publication :
11 avr. 2008
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
USA
Beginning with Stanley Pollitt's prescient observations on the need for planning, ""How I Started Account Planning,"" and concluding with the likes of John Griffith's """"Above and Beyond Account Planning,"" every article in this collection contains nourishing food for thought.