New account manager, the: redefining the crucial role of account service in the changing business of advertising
Auteur :
Dickinson, Don
Éditeur :
Taylor & Francis Inc
ISBN :
9781887229371
Date de publication :
9 janv. 2009
Dimensions :
22,9 x 15,2 x 2,5 cm
Poids :
485 g
Langue :
Anglais
Pays d'origine :
USA
This second edition of The New Account Manager explores specialized agencies in terms of the services they provide, their structure and operation, their unique account management challenges, and important things to know when seeking an account management position with one of these unique firms.