Grassroots marketing: getting noticed in a noisy world
Auteur :
Horowitz, Shel
Éditeur :
Horowitz, Shel
ISBN :
9781890132682
Date de publication :
1 janv. 1990
Dimensions :
25,0 x 19,7 x 1,7 cm
Poids :
621 g
Langue :
Anglais
Pays d'origine :
USA
Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of ""Marketing Without Megabucks"" (1993) offers some grassroots tips.