Key debates in the translation of advertising material: special issue of the translator (volume 10/2, 2004)
Auteur :
Adab, Beverly / Valdes, Cristina
Éditeur :
St Jerome Publishing
ISBN :
9781900650809
Date de publication :
11 nov. 2004
Dimensions :
23,4 x 15,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Much has been written about the marketing aspects of promotional material in general, and several scholars have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre