Crowdsourcing: how the power of the crowd is driving the future of business
Auteur :
Howe, Jeff
Éditeur :
Cornerstone
ISBN :
9781905211159
Date de publication :
2 avr. 2009
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
235 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Jeff Howe coined the word 'Crowdsourcing' in a 2006 article for Wired magazine to describe the way in which the Internet has broken down traditional employer/employee relationships to create vibrant new enterprises that are 'staffed' by informal, often large gatherings of enthusiasts.