New rules of green marketing, the: strategies, tools, and inspiration for sustainable branding
Auteur :
Ottman, Jacquelyn
Éditeur :
Taylor & Francis Ltd
ISBN :
9781906093440
Date de publication :
1 nov. 2010
Dimensions :
23,4 x 15,6 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.