Putting the poor first: how base-of-the-pyramid ventures can learn from development approaches
Auteur :
Waibel, Piera
Éditeur :
Taylor & Francis Ltd
ISBN :
9781906093747
Date de publication :
1 oct. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Putting the Poor First examines the applicability of different elements in the bottom-up development literature to the innovation process of BoP ventures. It unveils connections between the two approaches and builds a theoretical base for its three in-depth case studies.