Emoti-coms: a marketing guide to communicating through emotions
Auteur :
Quattrocchi-Oubradous, Xavier
Éditeur :
Quattrocchi-Oubradous, XavierBal, Charles,
ISBN :
9781906659721
Date de publication :
1 mars 2011
Dimensions :
21,6 x 13,8 x 0,9 cm
Poids :
219 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The whole business world, particularly the world of branding, marketing and communications, is in disorder following the credit-turned-economic crisis. Traditional models are questioned if not discarded, with no alternative method suggested. Media is facing its worst-ever situation and will likely never recover to its golden years.