Marketing navigation: how to keep your marketing plan on course to implementation success
Auteur :
Bradford, Edmund / Erickson, Steve / McDonald, Malcolm
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781908999245
Date de publication :
28 sept. 2012
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.