Music, markets and consumption
Auteur :
O'Reilly, Daragh / Larsen, Gretchen / Kubacki, Krzysztof
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781908999528
Date de publication :
31 mai 2013
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A fully international and scholarly analysis integrating the unique popular music sector both within arts marketing and current marketing and consumption theories. It gives a full overview and coverage of music, marketing and cultural policy, and the emerging academic study of the sector.