Marketing tourism, events and food 2nd edition: a customer based approach
Auteur :
Hirst, Dr Craig / Tresidder, Dr Richard
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781910158319
Date de publication :
30 nov. 2016
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.