Tourism marketing for small businesses
Auteur :
Pike, Steven
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396352
Date de publication :
22 févr. 2018
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.