Event evaluation:: theory and methods for event management and tourism
Auteur :
Getz, Professor Donald
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396611
Date de publication :
18 avr. 2018
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism research and real-world experiences, it provides concepts and tools for a comprehensive evaluation system and the implementation of evaluation projects.