Event stakeholders: theory and methods for event management and tourism
Auteur :
Getz, Professor Donald / Van Niekerk, Mathilda
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396666
Date de publication :
11 févr. 2019
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.