Reputation and image recovery for the tourism industry
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396673
Date de publication :
30 avr. 2019
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation’s future survival.