Event portfolio management: theory and methods for event management and tourism
Auteur :
Antchak, Vladimir / Ziakas, Vassilios / Getz, Professor Donald
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396925
Date de publication :
1 sept. 2019
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.