Experiential consumption and marketing in tourism within a cross-cultural context
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911396987
Date de publication :
31 juil. 2019
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.