Business event legacies: global industry case studies
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911635291
Date de publication :
30 nov. 2021
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies it explores how business events broker new innovations, generate trade and investment, support local communities, academics, industry, and government agendas, and drive knowledge economies.