Digital marketing and social media strategies for tourism and hospitality organizations
Auteur :
Ozturk, Assistant Professor Ahmet Bulent / Hancer, Professor Murat
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911635475
Date de publication :
31 mars 2022
Dimensions :
23,4 x 15,6 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.