Reimagining and reshaping events: theoretical and practical perspectives
Auteur :
Wrathall, Jeffrey / Steriopoulos, Effie
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781911635888
Date de publication :
5 janv. 2022
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.