Corporate social responsibility is not public relations: how to put csr at the heart of your company and maximize the business benefits
Auteur :
Waldron, Sangeeta
Éditeur :
LID Publishing
ISBN :
9781911671428
Date de publication :
18 févr. 2021
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.