Analysis of amos tversky and daniel kahneman's judgment under uncertainty, an: heuristics and biases
Auteur :
Morvan, Camille
Éditeur :
Macat International Limited
ISBN :
9781912128945
Date de publication :
5 juil. 2017
Dimensions :
19,8 x 12,9 cm
Poids :
120 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.