Nudge: improving decisions about health, wealth and happiness
Auteur :
Egan, Mark
Éditeur :
Macat International Limited
ISBN :
9781912303670
Date de publication :
15 juil. 2017
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Do people always act rationally and in their own best interests? Thaler and Sunstein do not believe so. They are convinced that psychological factors often stop people from making the best decisions.