Judgment under uncertainty: heuristics and biases
Auteur :
Morvan, Camille
Éditeur :
Macat International Limited
ISBN :
9781912303687
Date de publication :
15 juil. 2017
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economics. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.