Luxury wine marketing: the art and science of luxury wine branding
Auteur :
Yeung, Peter / Thach, Liz
Éditeur :
ACADEMIE DU VIN LIBRARY LIMITED
ISBN :
9781913141578
Date de publication :
7 févr. 2024
Dimensions :
23,4 x 15,6 x 2,7 cm
Poids :
546 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.