Events mismanagement: learning from failure
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781915097118
Date de publication :
31 mai 2022
Dimensions :
24,6 x 18,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.