Marketing communications: an advertising, promotion and branding perspective
Éditeur :
Goodfellow Publishers Limited
ISBN :
9781915097781
Date de publication :
20 déc. 2024
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.