Bringing loyalty to life: how to earn, build and leverage enduring customer loyalty
Auteur :
Beattie, Richard
Éditeur :
Right Book Press
ISBN :
9781915483201
Date de publication :
8 juin 2023
Dimensions :
23,4 x 15,6 x 2,0 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
After more than 30 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares 50 essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programs in an ever-changing retail landscape.