Just evil enough: a playbook for subversive marketing
Auteur :
Ross, Emily / Croll, Alistair
Éditeur :
Whitefox Publishing Ltd
ISBN :
9781916797666
Date de publication :
6 mars 2025
Dimensions :
23,4 x 15,6 x 3,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Just Evil Enough reveals the mindset and tactics that subversive marketers use to forge an essential advantage in an unfair world. Packed with fascinating case studies and practical frameworks, it’s a must-read for start-up founders, brand owners, and anyone who wants to win in the attention economy.