Innovation, product development and commercialization: case studies and key practices for market leadership
Auteur :
Rafinejad, Dariush
Éditeur :
J Ross Publishing
ISBN :
9781932159707
Date de publication :
30 juin 2007
Dimensions :
25,4 x 17,8 x 2,8 cm
Poids :
921 g
Langue :
Anglais
Pays d'origine :
USA
Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.