Flipped
Auteur :
Winsor, John
Éditeur :
Winsor, John
ISBN :
9781932841480
Date de publication :
3 déc. 2009
Dimensions :
18,7 x 12,7 x 1,1 cm
Poids :
157 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bottom up.