Custom nation: why customization is the future of business and how to profit from it
Auteur :
Flynn, Anthony
Éditeur :
Flynn, AnthonyVencat, Emily Flynn,
ISBN :
9781937856106
Date de publication :
29 nov. 2012
Dimensions :
21,0 x 14,0 x 2,0 cm
Poids :
328 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
A how-to guide on applying customization to businesses. Drawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, it reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.