Marketing in the digital world
Auteur :
Kapoor, Avinash
Éditeur :
Business Expert Press
ISBN :
9781948580052
Date de publication :
30 déc. 2020
Dimensions :
22,8 x 15,2 x 0,6 cm
Poids :
168 g
Langue :
Anglais
Pays d'origine :
USA
The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications.