Decoding customer value at the bottom of the pyramid: an urban india marketing perspective
Auteur :
Srivastava, Ritu
Éditeur :
Business Expert Press
ISBN :
9781948976114
Date de publication :
30 nov. 2019
Dimensions :
22,8 x 15,2 x 0,9 cm
Poids :
249 g
Langue :
Anglais
Pays d'origine :
USA
A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.