Social media marketing: strategies in utilizing consumer-generated content
Auteur :
Moriuchi, Emi
Éditeur :
Business Expert Press
ISBN :
9781948976787
Date de publication :
30 mars 2019
Dimensions :
22,8 x 15,2 x 0,9 cm
Poids :
231 g
Langue :
Anglais
Pays d'origine :
USA
Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.