From value pricing to pricing value: how to use science, psychology, and systems to attract and retain higher-paying clients for your accounting firm
Auteur :
Korolak, Rhondalynn
Éditeur :
Business Expert Press
ISBN :
9781949991345
Date de publication :
30 avr. 2019
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
290 g
Langue :
Anglais
Pays d'origine :
USA
Explains how to understand, implement, and master the Pricing Value methodology. THe book explores the solid academic research behind this approach, discusses how to avoid common pitfalls, and demonstrates step-by-step how to implement the methodology in a practical and persuasive way.