Highly effective marketing analytics: a practical guide to improving marketing roi with analytics
Auteur :
Hu, Mu
Éditeur :
Business Expert Press
ISBN :
9781951527082
Date de publication :
30 déc. 2019
Dimensions :
22,8 x 15,2 x 1,2 cm
Poids :
331 g
Langue :
Anglais
Pays d'origine :
USA
Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.