Stand out!: building brilliant brands for the world we live in
Auteur :
McGurk, Brian
Éditeur :
Business Expert Press
ISBN :
9781951527525
Date de publication :
30 sept. 2020
Dimensions :
22,8 x 15,2 x 0,8 cm
Poids :
227 g
Langue :
Anglais
Pays d'origine :
USA
A book about branding and its evolution, practice, and power in today's digital age. It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centred change. It spells out a sequential, easily understandable, proven brand-building process.