Coming age of robots, the: implications for consumer behavior and marketing strategy
Auteur :
Pettinico, George / Milne, George R.
Éditeur :
Business Expert Press
ISBN :
9781951527686
Date de publication :
30 juin 2020
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
268 g
Langue :
Anglais
Pays d'origine :
USA
Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.