Market entropy: how to manage chaos and uncertainty for improving organizational performance
Auteur :
Rajagopal
Éditeur :
Business Expert Press
ISBN :
9781951527884
Date de publication :
30 avr. 2020
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
254 g
Langue :
Anglais
Pays d'origine :
USA
Discusses contextual market entropy caused because of swift changes in innovation and technology. The book delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets, and analyses the emerging theory of chaos, fragmentation of markets, and agile business models.