Digital marketing management: a handbook for the current (or future) ceo
Auteur :
Zahay, Debra
Éditeur :
Business Expert Press
ISBN :
9781951527921
Date de publication :
30 sept. 2020
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
263 g
Langue :
Anglais
Pays d'origine :
USA
A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.