Customer value starvation can kill: prevention and cure
Auteur :
Mahajan, Gautam / Vieira, Walter
Éditeur :
Business Expert Press
ISBN :
9781952538582
Date de publication :
30 mars 2021
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.