Designing service processes to unlock value
Auteur :
Field, Joy M.
Éditeur :
Business Expert Press
ISBN :
9781953349262
Date de publication :
30 déc. 2020
Dimensions :
22,8 x 15,2 x 1,0 cm
Poids :
259 g
Langue :
Anglais
Pays d'origine :
USA
Explores how service processes can be designed to leverage the expanding range of opportunities for service providers and customers to co-create value. Readers will learn about frameworks for value co-creation and models for designing all types of service processes, as well as the unique challenges of designing knowledge-intensive services.