Customer relationship management: how to develop and execute a crm strategy
Auteur :
Pearce, Michael
Éditeur :
Business Expert Press
ISBN :
9781953349644
Date de publication :
30 mars 2021
Dimensions :
22,8 x 15,2 x 1,1 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.