Creating futures: scenario planning as a strategic management tool
Auteur :
Godet, Michel
Éditeur :
Godet, Michel
ISBN :
9782717841893
Date de publication :
1 mars 2001
Dimensions :
24,1 x 17,8 x 2,0 cm
Poids :
26 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
France
This handbook is based on the premise that, with the right tools and attitudes, people can learn how to create futures. The book provides an arsenal of effective futures-thinking techniques - from workshops to scenario-building software - that enhance the collective process.