Researching the changing profession of public relations
Auteur :
Tench, Ralph / Trench, Ralph / Okay, Aydemir
Éditeur :
Peter Lang AG, Internationaler Verlag der Wissenschaften
ISBN :
9782875740564
Date de publication :
21 août 2013
Dimensions :
22,0 x 15,5 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Suisse
This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.